build your augmented reality

Today retail is facing some common problems like high shipment and rental costs, conversion rates, and customer acquisition. This applies both for companies that doing business online and offline. THE MISHKA offers a tool that can adjust all of it. You’ll see now how augmented reality can improve your metrics.

Reduce costs of return

Customers are more likely to buy with a brand that provides an AR view.

Delivery is one of the most important things for online sales. It has a direct impact on brand loyalty. Customers all the time are very attentive to the shipment itself and they will not return to the particular retailer if the delivery for not quite good. It raises the question of how business can improve this process. About half of retailers already thinking about how to reduce costs and improving margins in the supply chain.

Cases of the sales returns are one of the biggest problems in the supply chain process. Only 23 percent of the companies use some kind of technology to manage it. Every year retailers lose about $600 billion on returns. It feels more for businesses operating online. For them, percent of the returns can reach up to 40%.

Augmented reality gives the customer a chance to try a product before buying it. Shoppers can see how it fits in their place, evaluate the quality and size. It will help them to be more confident and make the right choice. It will lead to a decreasing number of sales returns and brand awareness.

"Every year retailers lose about $600 billion on returns, but only 23% of them try to fix it."

Augmented reality can provide a better UX experience

Delivery is one of the most important things for online sales. It has a direct impact on brand loyalty. Customers all the time are very attentive to the shipment itself and they will not return to the particular retailer if the delivery for not quite good. It raises the question of how business can improve this process. About half of retailers already thinking about how to reduce costs and improving margins in the supply chain.

Cases of the sales returns are one of the biggest problems in the supply chain process. Only 23 percent of the companies use some kind of technology to manage it. Every year retailers lose about $600 billion on returns. It feels more for businesses operating online. For them, percent of the returns can reach up to 40%.

Augmented reality gives the customer a chance to try a product before buying it. Shoppers can see how it fits in their place, evaluate the quality and size. It will help them to be more confident and make the right choice. It will lead to a decreasing number of sales returns and brand awareness.

$100B
spend on tech gadgets
for the holidays
25%
of customers will
return the product
42%
increase in the volume
of support work
Augmented reality (AR) manual for drone

Response to COVID

COVID is having a high impact on the retail industry

Post COVID scenarios are applicable to all of us. There’s no matter in what industry your business is, you’re going to feel its impact for sure. But most affected became retail. During the lockdown, offline selling points have been closed and most of the brands should be doing online sales. But there is more behind it - customer’s behavior has been changed. According to some scenarios, retail will not recover until the second quarter of 2022 and businesses should find new ways to communicate with their customers.

Using augmented reality for retail needs can be a winning strategy. AR can replace “in-store” experience while 2D images and 3D models don’t seem so realistic. With THE MISHKA you can integrate the AR version of the product in your mobile app or website.

"COVID has changed the customer’s behavior. Retail requires new digital innovations."

The post-lockdown era will require new standards

Retail is going online. It is an organic process that was boosted by the COVID-19 impact. Online sales raised to 150-200%, and business is on its way to take over this market. Online retail becomes more and more competitive every single day, and companies are seeking brand new solutions to promote and attract customers.

The other thing business should think about is their customer’s health. Now the majority of the shoppers start to think about the hygiene. It means that over time they won’t be happy to contact the products that were touched by other people. This situation requires a new remote solution for viewing and testing.

AR brings immersive content to your app or ads you using to attract new customers. It will increase conversion rates and promotions efficiency.

"Online retail becomes more competitive and requires new marketing solutions."

Example of augmented reality (AR) for retail app

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